FEATURES OF MARKETING DEVELOPMENT IN THE FIELD OF CULTURE AND ARTS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 6
Abstract
The retrospective development of culture and arts of Ukraine was analyzed. The features of the organization of arts organizations marketing are defined. International experience in marketing organization for the promotion of cultural product was analyzed. Online communication tools are well represented in the aspect of increasing the product's competitiveness in the field of culture and the arts.
Authors and Affiliations
A. Y. Mogilova, V. A. Soloveychik
Keywords
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