Hasła reklamowe miast polskich w kontekście urbonimicznym
Journal Title: Rozprawy Komisji Językowej Łódzkiego Towarzystwa Naukowego - Year 2014, Vol 0, Issue
Abstract
The article presents the phenomenon of the cities advertising slogan serving as a complementary means of communication and acompagning the city names (urbonyms) and having metadenominative function. The collected promoting slogans of Polish cities were submitted to reflection on the basis of 10 exponents of pragmatic interpretation. The perlocutive effect of such kind of slogans was proved, concentrating mainly on the transition of cultural information regarding the denominative object. The additional structural analysis proves that the pragmatic implication of the city slogans is largely influenced by the lexical form given to them.
Authors and Affiliations
Artur Gałkowski
Keywords
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