Healthcare Professionals’ Risk Perception in Online Shopping and Its Effect on Repurchase Intention During Covid-19 Outbreak
Journal Title: Çağ University Journal of Social Sciences - Year 2022, Vol 19, Issue 2
Abstract
The Covid-19 pandemic, like all consumer groups, has changed shopping habits of healthcare professionals. In this period, the rate of shopping made through online channels have increased and the use of mobile applications has become widespread. However, as in all kinds of shopping environments, consumers are faced with a certain level of risk during their purchasing decision in online shopping and the perceived risk in online purchases can affect their purchase intention. This study aims to identify the effect of risk perception in online shopping on repurchase intention. Research was carried out by using questionnaire method between July and November 2021 with 376 healthcare professionals working in Adana and agreeing to participate in research. Multiple regression analysis was applied to obtained data. As a result of analysis; it is determined that except for delivery risk; product risk, financial risk, security risk and social risk have negative effects on repurchase intention.
Authors and Affiliations
Fatma Demirci Orel Abdil Arık İbrahim Doğan Aslan
Keywords
Related Articles
- EP ID EP722003
- DOI -
- Views 42
- Downloads 0
Investigation of Factors Affecting Covid-19 Vaccine Attitude in Unıversity Students
The Covid-19 pandemic, which has materially and morally affected the whole world, is undoubtedly a global disaster. In order to cope with this disease and to prevent loss of life, it is necessary to provide community i...
Effects of Organic Food Consumption Behaviors on Orthorexia Nervosa Tendency
Organic food is food that is considered healthy, defined as “natural”, “local”, “fresh” and “pure”. Orthorexia nervosa is explained as a pathological obsession with consuming biologically pure and healthy foods. It is...
The Effect of Conspiracy Theories on Covid-19 on Vaccine Hesitancy: The Mediating Role of Vaccine Attitude
: It is a fact that there are various conspiracy theories about covid -19, which was first seen at the end of 2019 and declared a pandemic in March 2020. In general, these theories are that covid-19 was produced artifi...
A Research on University Students' Binge Watching Behavior in the Context of Uses and Gratification Theory
New trends emerging as a result of rapid changes in the field of technology have played an important role in the development of internet content. Accordingly, the traditional habit of watching television has been repla...
Examining the Digitization Status of Faculty Members in Universities in Emergency Remote Education
After the Covid-19 epidemic emerged in China and spread to the whole world and turned into a pandemic, an emergency distance education process has started in many countries. As in many education levels, universities ha...