Prerequisites for the formation of a marketing concept for the management of the market for mineral waters
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2018, Vol 11, Issue 11
Abstract
The article deals with the formation of a marketing concept for the management of the mineral water market that belongs to the food industry and forms an attractive market volume.This is due to the fact that the products of this industry occupy an important place in the consumption. It is determined that the main driving mechanism and catalyst of changes in the globalized world is a marketing concept, the broad application of which should be recognized as a priority direction of social development.
Authors and Affiliations
A. Y. PETRYNYAK
Keywords
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- EP ID EP447846
- DOI 10.5281/zenodo.2537311
- Views 78
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