Refletindo sobre pressuposição, argumentação e ideologia: os implícitos nos textos publicitários
Journal Title: Ideação - Year 2006, Vol 8, Issue 9
Abstract
This paper aims at verifying whether there is a link between what is pressuposed in a text, ideology and argumentative process. In order to accomplish the main objective, we selected written advertisement to masculine and feminine audience, placed in magazines distributed nationwide, published whithin the years 1989 and 2002. The conclusions show that the language used in such texts is very specific and aims at convincing its audience by presenting a product in an appealing and consumable way. Besides, the implicit content, found in this type of text, supports an ideological view that reflects our preconceptions in relation to woman and man.
Authors and Affiliations
Letícia Luise Krieger Stein, Regina Márcia Gerber
Keywords
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