ТHE CONCEPT OF THE HOLISTIC-ORIENTED MANAGEMENT OF THE MARKETING ACTIVITY OF THE CONSTRUCTION ENTERPRISES
Journal Title: Бізнес-навігатор - Year 2018, Vol 1, Issue 44
Abstract
In the work there have been presented distinctive features of the management of the marketing activity of the construction enterprises. There have been developed and proved the concept of the holistic-oriented management of the marketing activity of the construction enterprises. There have been revealed the main components and the essence of the holistic-oriented management of the marketing activity of the construction enterprises. There have been determined two hypostases of the marketing activity of the construction enterprises.
Authors and Affiliations
O. О. Seleznova, O. V. Rudinska
Keywords
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