THE IMPORTANCE OF TRUST MANAGEMENT IN A VIRTUAL ORGANIZATION
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2018, Vol 19, Issue 1
Abstract
Constant changes in information technology cause changes in many areas of life, therefore, with in the field of management as well. Virtualization, the issue of timelessness in offering services has led to the need for organizations to operate in virtual space - at the distance, thus creating new forms of work. Often, the only way to contact such organization is over the Internet. These contacts concern both the business-customer relationship (B2C), the businessbusiness relationship (B2B) and the relationship between the leader and the employee. Due to the fact there are strong links between trust and virtual space, the purpose of this article is to show how important the trust is in a virtual organization that is operating in a complex, variable reality where employees, entrepreneurs and their customers without mutual trust cannot coexist. Contemporary, modern and learning organizations are oriented to human and only these organizations are able to compete with others. Building trust in complex interactions between participants in a virtual organization is central to interpersonal relationships in general and the foundation for virtual organization functioning.<br/><br/>
Authors and Affiliations
Karolina Pobiedzińska
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