THE INDUSTRIAL AND CONSUMER MARKETING: PECULIARITIES AND KEY DISTINCTIONS
Journal Title: Інфраструктура ринку - Year 2018, Vol 18, Issue
Abstract
In the article, the essence of consumer and industrial markets is highlighted. The authors consider the main models of markets and show their peculiarities. The main features of marketing in industrial markets are illustrated. The authors use the comparative analysis to reveal the distinctions of the industrial and consumer markets. The most common marketing technologies that enable enterprises to adapt to market economy effectively are considered.
Authors and Affiliations
О. S. Borysenko, Iu. V. Fisun
Keywords
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