THE NOTION OF TENSION AND ITS MANIFESTATION IN ADVERTISEMENT TEXTS
Journal Title: Закарпатські філологічні студії - Year 2018, Vol 5, Issue 1
Abstract
The article is dedicated to characteristic of the notion “tension” which is considered by Austrian linguist A. Fill to be one of the life bases and the important means of interpretation of any type of texts. An attempt is made to analyze means of tension in the advertisement texts of Brigitte magazine (Nu 19, 1918). The analysis of these texts showed that tension in advertisements may be created by means of all levels of the language.
Authors and Affiliations
А. - М. А. Мащенко
Keywords
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