THE POLITICAL SLOGAN IN THE ASPECT OF LINGUISTIC GENOLOGY: TYPOLOGICAL FEATURES
Journal Title: Записки з українського мовознавства - Year 2016, Vol 0, Issue 23
Abstract
In the article the Ukrainian political slogans is devoted as a particular speech genre. It traces the development of the theory of speech genres within linguistics and in the context of modern linguistics and communicative lingual pragmatic. The main directions of development of modern genology were outlined. Posted definition of political slogan and proved that he belongs to one of the speech genres relevant characteristics. Ukrainian political slogans analyzed electoral race in 2015, defined the types of slogans based on the communicative purpose and created a typology of political slogans. Each type of slogans associated with appropriate speech acts and speech forms of verbalization.
Authors and Affiliations
O. S. Bylinska
STRUCTURAL EFFICIENCY OF NAMES-BORROWINGS BASED ON UKRAINIAN SURNAMES
The article is dedicated to the study of the main tendencies in the formation of the Ukrainian surname system in the conditions of contacting the Ukrainian language with other Slavic and non-Slavic languages. In particul...
KEY WORDS OF ADVERTISING TEXTS AS CONCENTRATES OF SUGGESTIVE POTENTIAL OF LANGUAGE
The article is devoted to the analysis of keywords, isolated from the texts of commercial advertising including advertising slogans, which are enriched by the suggestive effect and neuro-linguistic influential potential....
DERIVATIVE PROCESSES IN SPONTANEOUS YOUTH SPEECH (BASED ON MATERIAL OF KYIV)
The article revealed the basic ways of usual and occasional derivation in the everyday Kyiv youth speech on the basis of spontaneous speech texts analysis. The youth derivation demonstrates the impact on youth language o...
USE OF LOANWORDS IN UNOFFICIAL NAMES
The article deals with motivation in the giving of unofficial names based on loanwords in the Upper Dniestrian area of Ukraine. Phonetic and lexical dialecticisms, often having certain phonetic or word-formation transfor...
LINGUISTIC REALIZATION OF COLLECTIVE AND INDIVIDUAL PERCEPTION OF LABOUR ACTIVITY
This paper investigates the specifics of values verbalization of the concept Labour in the individual artistic worldview of T. Shevchenko and also in modern Ukrainian collective consciousness. Language indicates that lab...