UEFA Champions League Sponsorship Awareness and Financial Performance Journal title: Choregia Authors: Ourania Vrondou| Department of Sport Management, University of Peloponnese, Panagiotis E. Dimitropou... Subject(s): Sports and Recreation, Adapted Physical Activity
A Study of Customer Response to Brand Imitation, in Pune city Journal title: International Journal of Science Engineering and Advance Technology Authors: Ms. Harsha B. Samgir| KJ Institute’s Trinity Institute’s of Management and Research, Pune, India Uni... Subject(s): Engineering, Medicine, Social Sciences, Pharmacy
slugUse of Language Games in Competitive Activity: A Content Analysis of Two Nonalcoholic Beverage Brands Journal title: International Journal of Management, IT and Engineering Authors: Mr. Gursel ilipinar Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
Brand Preference of Ayurvedic Medicine for Various Diseases with Reference to Pune City Journal title: International Journal of Management, IT and Engineering Authors: IDr. Vishal Thelkar And Dr. Suvarna Deshpande Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
CONSUMER PREFERENCE TO BRAND OF MASAL POWDER Journal title: International Journal of Management, IT and Engineering Authors: Dr.M.Prakash And M.Vinoth Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
IMPACT OF BRAND PERSONALITY ON THE CONSUMER BEHAVIOUR Journal title: International Journal of Management, IT and Engineering Authors: S.J.Sam Goodwin and Mr.Murugan Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
A Study on the Brand Preference for Shampoos among Female Customers in Cochin Journal title: International Journal of Management, IT and Engineering Authors: Neethu Varghese And Reshma Mathew Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
GREEN MARKETING – A BRIDGE BETWEEN CONSUMERISM AND CONSERVATION Journal title: International Journal of Marketing and Technology Authors: Richa Arora and Nitin R. Mahankale Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A Study on Consumer perceptions and Brand Equity Analysis of Men’s shirts: foreign Brands Vs Domestic brands Journal title: International Journal of Marketing and Technology Authors: A. Pughazhendi and R. Thirunavukkarasu Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Effect of After Sales Services of Cars in Building Customer Loyalty Journal title: International Journal of Marketing and Technology Authors: Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Effect of Brand Image & Self Image Congruency on Brand Preference & Customer Satisfaction Journal title: International Journal of Marketing and Technology Authors: Reshma Farhat and Dr. Bilal Mustafa Khan Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
EXPLORATION OF CRITICAL SUCCESS FACTORS AND CONSUMER BUYING BEHAVIOR AND CUSTOMER ACCEPTABILITY FOR DETERGENT BRAND SELECTION IN NCR Journal title: International Journal of Marketing and Technology Authors: Dr. P.K. Agarwal, Mr. Pradeep Kumar and Ms. Swati Gupta Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
IMPACT OF TELEVISION COMMERCIALS UPON THE PURCHASE BEHAVIOR OF URBAN INDIAN CHILDREN Journal title: International Journal of Marketing and Technology Authors: Sujata Khandai and Bhawna Agrawal Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Factors for Specific Brand PreferenceStudy with reference to Ponds Talcum Powder Journal title: International Journal of Marketing and Technology Authors: Dr. S. Valli Devasena Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Role of Colours in Consumer Preferences Journal title: International Journal of Marketing and Technology Authors: Dr. Sumesh Raizada Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
