A imagem organizacional de uma instituição pública federal de ensino sob a perspectiva dos estudantes
Journal Title: Revista Competência - Year 2018, Vol 11, Issue 2
Abstract
The organizational image of an Education Institution may not be the same for each of the students in each educational segment served, so this study aimed to compare the attributes that influence the organizational image perceived by students of technical education of high school and higher education at the same Education Institution. Identifying how each of the target public served perceives the school image, whether the attributes are the same or different, enables the organization’s management to improve its performance in the market, especially in attracting and maintaining new students. After reviewing the literature, a descriptive research was developed, It is quantitative, cross-sectional, along with a sample of students of technical education of high school courses and higher education courses at the Federal Institute of Espírito Santo (IFES). To meet the proposed objective, a closed questionnaire was used, based on cognitive, functional and affective attributes discussed in the literature. These attributes are responsible for developing the image of Education Institutions. The results of this study showed that the organizational image observed by each student segment is influenced partly by the same affective attributes, but by different cognitive and functional attributes.
Authors and Affiliations
Aridelmo Teixeira Rosangela Salvador Biral dos Santos
Keywords
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- EP ID EP677308
- DOI https://doi.org/10.24936/2177-4986.v11n2.2018.630
- Views 284
- Downloads 0
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