LOGISTICS AS A FACTOR OF PROVIDING COMPETITIVENESS OF A TRADE ENTERPRISE
Journal Title: Бізнес-навігатор - Year 2018, Vol 5, Issue 48
Abstract
The importance of implementing logistics for ensuring the competitiveness of a trading enterprise has been determined. The concept of competitiveness in general, and at the trade enterprise in particular, has been analyzed. Logistics as a tool in the competition and a means of optimizing product flows has been considered. The system of factors of ensuring the competitiveness of a trading enterprise, namely: factors of the external and internal environment, satisfaction of consumer demand and implementation of logistics have been distinguished. The urgency of this is the need to introduce logistics as a factor of ensuring the competitiveness of a trading company in order to reduce total costs.
Authors and Affiliations
L. A. Honchar
Keywords
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