Review of economic issues in marketing Mohammadi flower Fars Case Study: Darab city
Journal Title: Journal of Science and today’s world - Year 2012, Vol 1, Issue 1
Abstract
Mohammadi flower, including crops that require processing after harvest is. Therefore, in addition to the product also plays an important role in agricultural industries is conversion. Considering that more than half Mohammadi flower produced in Fars province as the largest producer in the country damask rose, Darab is dedicated to the city, the study route in this city marketing Mohammadi flower two units in processing capacity and low capacity 87-1386 crop year were studied. For this purpose the methods commonly used in marketing and retail margins and wholesale agents and share marketing costs with the market index was calculated. Results showed that, despite the share of producers and retailers in both units is the same process, but the share of visitors in processing units and large stake in the sale of small units, is higher. Also the market cost factor for large and small units is 59/20 and 65/17 respectively. Based on study results, including funding proposals necessary for organic certification, restoration and development of rain fed orchards, construction of roads between orchards, set up and operate regional Industrial Tourism in the region were presented.
Authors and Affiliations
Mohammad Reza Kohansal, S. Mohammad Reza Akbari
Keywords
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