SIGNIFICANCE OF THE UNIVERSITY DEVELOPMENT STRATEGY AND EVALUATION CRITERIA OF ITS EFFECTIVENESS
Journal Title: Гірська школа Українських Карпат - Year 2016, Vol 0, Issue 14
Abstract
This article discloses the signification of the University’s development strategy and evaluation criteria of the efficiency. The problem of the elaboration of the University’s development strategy occupies an important place in the system of the university management. The author reveals the positive impact of the elaboration of the University’s development strategy as a way of the interaction university with external environment. The attention that of the University’s development strategy in the management practice should be orientate to the needs of customers of educational services. The basic features of the University’s development strategy are: a key of the prognostication the future of the university in terms of the needs of the society; a model of conduct of the university in the educational market under current conditions, assuming that the external environment will change; a position of the university on the educational market among its concurrent. The article notes that the University’s development strategy can be evaluated by criteria of the evaluation of its efficiency, which describes system features of the general strategies in the world practice of management universities. Methodological principles of the research is the theory of knowledge, theory of strategic management, theory of management schools, literature analysis, and analysis of websites of various universities. An example the evaluation of the University’s development strategy is an important factor in management practices, it increases the willingness of universities to adequately respond to unforeseen changes and promotes reasonable and agreed solution of strategic problems. As follows the understanding of the importance of the University’s development strategy and its evaluation criteria will significantly improve the competitiveness of the university in modern conditions.
Authors and Affiliations
Olena Kravchenko
Keywords
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