Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire
Journal Title: Studii şi cercetări filologice - Seria Limbi Străine Aplicate - Year 2018, Vol 17, Issue
Abstract
This study concentratres upon the lexical strategies that include figures and rhetorical devices like metaphor or metonymy and their functioning in advertising messages. The identified figures of rhetoric are used to support and increase advertising effectiveness and are responsible for creativity in advertising.
Authors and Affiliations
Silvia Boncescu
Keywords
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