Revista Competência

Revista Competência

Basic info

  • Publisher: Senac-RS
  • Country of publisher: brazil
  • Date added to EuroPub: 2020/Feb/10

Subject and more

  • LCC Subject Category: Education, Fashion, Management, Communication, Recreation and Leisure
  • Publisher's keywords: Education, Fashion, Management and Business, Communication and Information, Hospitality and Leisure
  • Language of fulltext: portuguese, spanish, catalan, english

Publication charges

  • Article Processing Charges (APCs): No
  • Submission charges: No
  • Waiver policy for charges? No

Editorial information

Open access & licensing

  • Type of License: CC BY-NC-ND
  • License terms
  • Open Access Statement: Yes
  • Year open access content began: 2008
  • Does the author retain unrestricted copyright? True
  • Does the author retain publishing rights? False

Best practice polices

  • Permanent article identifier: DOI
  • Content digitally archived in: Other
  • Deposit policy registered in: None

This journal has '225' articles

CONVERGÊNCIAS PEDAGÓGICAS ENTRE GRAMSCI, FREIRE E FERRERIGUARDIA – PESQUISA SOBRE A ESCOLA LIBERTÁRIA

CONVERGÊNCIAS PEDAGÓGICAS ENTRE GRAMSCI, FREIRE E FERRERIGUARDIA – PESQUISA SOBRE A ESCOLA LIBERTÁRIA

Authors: Ramon Rodrigues Ramalho
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Abstract

La ejecución de políticas públicas llevadas a cabo por el NESTH junto a los sectores marginalizados (comunidades remanecientes de quilombos, barrios precarios, mineros) evidenció la necesidad de un desarrollo teórico sobre la metodología y pedagogía que pudiera atender a las expectativas de las categorías sociales excluidas por el sistema socio-económico vigente en el Brasil. El posterior desarrollo analítico apuntó cómo los principios educativos de Gramsci, Paulo Freire y FerreriGuardia convergen para la afi rmación y formación de una teoría pedagógica “crítica”, “libertaria” o “emancipadora’. A la vez que Gramsci nos da una forma para la escuela que posibilita un trabajador emancipado, declarando como su principio al trabajo, Freire y FerreriGuardia presentan su contenido pedagógico. Del primero evidenciaremos un “complejo del oprimido” y sus momentos de superación en el proceso dialógico, desde la discusión sobre el contenido programático hasta la formación de lo “inédito viable”. Del segundo traeremos la noción de espontaneidad como concepto de la ciencia pedagógica, que deja al educador el papel secundario en el proceso educativo, así como repasaremos aspectos sobre el juego del niño como germen de valores y del trabajo en él. Por último se presentarán las conclusiones generales de esa convergencia complementaria a fi n de informar un paso más en el camino hacia la formación de una escuela nueva, para un ser humano nuevo.

Keywords: Educación. Oprimido. Dialógico. Historicismo. Espontaneidad. Juego.
EXCLUSÃO SOCIAL E A CONTRIBUIÇÃO DAS DISCIPLINAS HUMANÍSTICAS PARA PROMOÇÃO DA REFLEXÃO SOBRE INCLUSÃO

EXCLUSÃO SOCIAL E A CONTRIBUIÇÃO DAS DISCIPLINAS HUMANÍSTICAS PARA PROMOÇÃO DA REFLEXÃO SOBRE INCLUSÃO

Authors: Clemildo Anacleto da Silva Jorge Luiz Ayres Gonzaga
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Abstract

Th is article intends to lead to a refl ection on the problem of social exclusion, in which certain social segments are prevented from accessing the material, cultural and social goods produced by society as a whole, and its implications concerning exclusion from school. It will discuss the role that humanistic disciplines can exert to combat intolerance and promote inclusion.

Keywords: Social Exclusion. School Exclusion. School Inclusion. Humanistic Disciplines.
INTERNET: A MODA NÃO PODE MAIS FICAR DE FORA

INTERNET: A MODA NÃO PODE MAIS FICAR DE FORA

Authors: Iasmine Ingue Moreira Peruzzo Elimar Kröner Teixeira
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Abstract

Th e objective of this paper is to try to understand how internet infl uences the fashion relations and how it is confi rmed as a consumption trend through e-commerce. It also shows that today there is no need to leave home to follow the new fashion, nor to buy the desired product. Th e article also points out the number of new internet users – that grows every year - as well as the volume of sales through e-commerce. For that, the methodology used was a literature search of documents, books, articles and websites. An important element of this study is to show that those working in the fashion market who want to be in the global showcase must be aware of the global news and the new direction of internet sales.

Keywords: Fashion. Internet. E-commerce. Consumption. Sales.
MARKETING DE RELACIONAMENTO NO SETOR DE ENSINO SUPERIOR PRIVADO DO BRASIL: UMA ANÁLISE DA PERCEPÇÃO DOS ALUNOS DE DUAS FACULDADES GAÚCHAS

MARKETING DE RELACIONAMENTO NO SETOR DE ENSINO SUPERIOR PRIVADO DO BRASIL: UMA ANÁLISE DA PERCEPÇÃO DOS ALUNOS DE DUAS FACULDADES GAÚCHAS

Authors: Fernando de Oliveira Santini Cláudio Rotta
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Abstract

Relationship marketing is essential for the relationship between educational institutions and students. In that sense, this study has as its main objective to analyze the perceived level of relationship among students of two Southern Faculties. To do so, the scale created by Wilson and Vlosky (1997), already translated in previous Brazilian studies (DARONCO, 2001; GARBINATO et al., 2004), was used. Originally that scale is applied in the B2B segment. For the present study, the scale went through some adaptations since the respondents were individuals. Th e sample, comprised 397 students, was the non-probabilistic by quotas (MALHOTRA, 2006). Th e results indicate a reasonable perception of the relationship on both investigated institutions. As an interesting remark, the results point out a diff erent behavior in the levels of relationship between these two institutions. Th e dimensions “commitment” and “trust” of Wilson e Vlosky’s scale (1997) were the most infl uential in assessing the overall relationship of the institutions.

Keywords: Education. Marketing. Consumer Behavior. Relationship Marketing.
MARKETING E DESIGN: INTEGRADOS POR UMA MELHOR CAMPANHA PUBLICITÁRIA

MARKETING E DESIGN: INTEGRADOS POR UMA MELHOR CAMPANHA PUBLICITÁRIA

Authors: Helena Ricardo Legunes Daniel Pedro Puffal
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Abstract

Strategy and creativity are essential to the success of a product or service and therefore of a company. So the areas of marketing and design need to act in an integrated way resulting in better performance in the process and the fi nal result of an advertising campaign. Th is study aims to understand these two areas and verify if they are both working in an integrated way, how this integration comes about and how it infl uences the process of creating an advertising campaign. In a study of multiple cases, respondents were professional communicators in advertising agencies, for it is likely that these have unbiased view on the subject and are better able to identify the relationship between the areas. Th e results obtained indicate that the research is of great importance to strategic integration between the areas of marketing and design since these deliver better results in advertising campaigns. But this integration still occurs mainly in large companies, especially given the lack of strategy and communication between the areas.

Keywords: Marketing. Design. Strategic Integration. Creation.
MOTIVAÇÃO PARA MUDANÇA DE COMPORTAMENTO APLICADA AO MARKETING INTERNO

MOTIVAÇÃO PARA MUDANÇA DE COMPORTAMENTO APLICADA AO MARKETING INTERNO

Authors: Marília Alves Calheiros Maristela Schein Kellermann Paulo Renato Calheiros Eren Melo Pasquali
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Abstract

Th is study presents an interdisciplinary between the areas of Administration and Marketing and the Transtheoretical Model of Behavior Change (PROCHASKA & DICLEMENTE, 1986). According to this theoretical framework to intentional change in behavior can be understood as a process that takes place in successive stages, which must be overcome sequentially to reach the desired change. Th e marketer can use these constructs as tools for motivating individuals and teams involved in their professional practice. Proper identifi cation of the stage of change in which individuals fi nd themselves may facilitate the implementation of activities directed to that particular stage of change, avoiding thus the unnecessary power consumption when it is spent trying to implement changes among people that are not prepared to do so. Th us promoting the eff ectiveness of motivational eff orts.

Keywords: Motivation to Behavior Change. Endomarketing. Transtheoretical Model.
O IMPACTO DA AVALIAÇÃO (DIAGNÓSTICA) NOS FAMILIARES DE CRIANÇAS COM DEFICIÊNCIA

O IMPACTO DA AVALIAÇÃO (DIAGNÓSTICA) NOS FAMILIARES DE CRIANÇAS COM DEFICIÊNCIA

Authors: Marlis Morosini Polidori Daniel Capalonga Danielly Franceschi Marcia Frantz Felipe Medeiros Patrícia Pereira Ana Luiza Wazlawick
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Abstract

Th is paper aims to analyze the reactions expressed by parents or relatives of children with disabilities at the time they were told about that. A discussion on types of assessment and the importance of the family is brought about as a theoretical approach. Th e analyses were focused on events related to the impact that the diagnostic evaluation causes in relation to feelings of fear, anxiety, pain, rejection, discomfort, anguish, guilt and shame. Questionnaires were given to family members who go to APAEs, Health Posts, Clinic Offi ces and Physiotherapy Clinics. As a result, it was possible to verify that the family is the most important element in accepting and coexisting with this situation and also, that it is the family that enables the development of a necessary process of living together, enabling the acceptance and the confrontation, in a way, of a society that only expects “normal” individuals, able to include themselves in this setting and with a production capacity in the construction of their worlds.

Keywords: Family. Assessment. Disability.
O MOVIMENTO ECOLÓGICO E A PROBLEMÁTICA URBANA: ORIENTAÇÕES PARA A CONSTRUÇÃO DA AGENDA 21

O MOVIMENTO ECOLÓGICO E A PROBLEMÁTICA URBANA: ORIENTAÇÕES PARA A CONSTRUÇÃO DA AGENDA 21

Authors: Ricardo Gonçalves Severo
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Abstract

Th e paper presents three ecological views and what the main issues addressed by each one are. Later, there is a discussion on the current urban problematic concerning social and environmental impacts, such as solid waste management. Th ese elements serve to refl ect on how we can use the Agenda 21 as a tool to mobilize local agents to carry out public or private projects in order to solve the problems encountered.

Keywords: Ecology. Urban. Agenda 21.
PLANEJAMENTO ESTRATÉGICO E GESTÃO DE MARKETING: DIFERENTES VISÕES DA TEORIA E DA PRÁTICA

PLANEJAMENTO ESTRATÉGICO E GESTÃO DE MARKETING: DIFERENTES VISÕES DA TEORIA E DA PRÁTICA

Authors: Jose Mauro Nunes Joni Doval Raugust Daniel Lopez
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Abstract

Th e aim of this paper is to present diff erent point of views of executives of strategic planning and marketing management on the current situation of these areas within companies. Some theories of these fi elds of study are discussed from a relativistic approach and knowledge acquired by experience, academic background and professional experiences of the authors. Th e fundamental question is whether these proposed areas integrate, subordinate, overlap or oppose, considering the practice in companies today. Th e origins, roles, responsibilities, division of territories, contradictions and expectations of these areas are also investigated, as well as the consequences and outcomes for organizations, involving games of corporate politics, disputes over power and recognition.

Keywords: Strategies. Planning. Marketing. Infl uence. Tasks. Power. Responsibilities.
SENAC-RS – A TRAJETÓRIA ATÉ O ENSINO SUPERIOR PROFISSIONALIZANTE

SENAC-RS – A TRAJETÓRIA ATÉ O ENSINO SUPERIOR PROFISSIONALIZANTE

Authors: Marcelo Oliveira da Silva
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Abstract

Th is article proposes a historical framework for describing the origins and development of Brazil’s National Organization for Professional Education (Serviço Nacional de Aprendizagem Comercial, SENAC), with special focus given to the history of SENAC in the Federal State of Rio Grande do Sul (RS). The organization’s social and educational roles throughout its 65 years of existence in Rio Grande do Sul are discussed, as well as the road that led to its becoming a college in 2004. Th e survey aimed at explaining the process that led to the creation of SENAC’s faculties, and made use of bibliographical data, especially books, magazines, periodicals, and institutional websites published by the organization itself. A possible interpretation for the gathered data could be that SENAC is heading toward a solid position in the fi eld of undergraduate courses related to professional education in Rio Grande do Sul.

Keywords: Professional Education. SENAC. SENAC-RS. Technology College Courses.
COMPETÊNCIA DOCENTE: EDUCAÇÃO SUPERIOR NA MODALIDADE A DISTÂNCIA

COMPETÊNCIA DOCENTE: EDUCAÇÃO SUPERIOR NA MODALIDADE A DISTÂNCIA

Authors: Bernadétte Beber
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Abstract

La educación superior trae en su estructura la formación de profesionales capaces de actuar con competencia, habilidad y actitud en el mercado de trabajo. La persistente demanda del mercado requiere más profesionalismo para satisfacer las necesidades establecidas y éstas, por consecuencia, requieren que las universidades, gradúen profesionales consustancialmente de excelencia. En esta dimensión se encuentra la dicotomía académica y el mercado: la educación superior en aula y la educación superior a Distancia. En estas dos modalidades¿ qué es lo que difi ere? Qué es lo establecido como competencia? Este artículo no prejuzga ni establece la competencia de los egresados Universitarios, sin embargo, su objetivo es discutir la competencia del profesor que trabaja en la modalidad “a Distancia” en establecer, organizar y dirigir el conocimiento científi co para formar ciudadanos capaces de actuar y cumplir con las exigencias que el mercado demanda.

Keywords: Competencia. Profesor. Educación a Distancia.
EDUCAÇÃO, COMPLEXIDADE E AUTOPOIESIS: TRÊS OPERADORES COMPREENSIVOS PARA A ÉTICA DA INTERVENÇÃO DOCENTE

EDUCAÇÃO, COMPLEXIDADE E AUTOPOIESIS: TRÊS OPERADORES COMPREENSIVOS PARA A ÉTICA DA INTERVENÇÃO DOCENTE

Authors: Júlio César da Rosa Machado Augusto Niche Teixeira
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Abstract

In this paper we present studies and refl ections based on research carried out in the Group of Study and Research of Error and Constructive Error, connected to the Postgraduate Program in Education at PUCRS. Th is text provide new insights and diff erent understandings of learning experiences from the autopoietic point of view proposed by Humberto Maturana and Francisco Varela (1995), taking into account the principle of recursion and the concept of dialogism that constitute the Complexity Th eory by Edgar Morin (2000). Th e text aims to assist and promote teachers’ education and training, off ering three aspects to understand the Ethics of Teacher Intervention.

Keywords: Education. Learning. Autopoiesis. Biology of Knowledge. Structural Coupling. Complexity. Recursion. Dialogic.
ESTUDO DA COR: UMA EXPERIÊNCIA DE ENSINO-APRENDIZAGEM QUE INTERLIGA TEORIA E PRÁTICA DA COR NO DESIGN DE MODA

ESTUDO DA COR: UMA EXPERIÊNCIA DE ENSINO-APRENDIZAGEM QUE INTERLIGA TEORIA E PRÁTICA DA COR NO DESIGN DE MODA

Authors: Cilene Cardoso Estol
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Abstract

Th is paper presents an educational experience held with students of the Fashion Design Course at the University Centro Universitário Metodista do Sul: Color Study – as a curricular component – It aims to contribute to the teaching-learning, improving students’ understanding of the theory of colors and facilitating their view in relation to the importance of these contents as a theoretical foundation for their professional practice as a fashion designer. Based on these previous analyses, a plan that encompassed a four-month theoretical content was developed, from the practice of color already transposed to the reality of fashion design, positioning this act as a teaching-learning strategy which can help to build skills, in order to promote the expansion of how theoretical concepts can facilitate eff ective and practical qualifi ed actions. Th e article presents practical proposals made during this educational experience, describing each step of the process and discussing its specifi c goals.

Keywords: Theory and Practice Relations. Teaching-Learning Process. Color Theory.
HABILIDADES DO SUJEITO NA EJA: UMA ANÁLISE SOBRE O ESTÁGIO SUPERVISIONADO

HABILIDADES DO SUJEITO NA EJA: UMA ANÁLISE SOBRE O ESTÁGIO SUPERVISIONADO

Authors: Jairo Soares Thiago da Silva Weingartner
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Abstract

This study reports the experience of researchers who have worked in the youth and adult education – EJA, with focus on building skills and competencies developed in the supervised training in the undergraduate course of Education at a college in a town of Rio Grande do Sul. In the construction of the theoretical framework, authors such as Antunes and Piaget stand out. Th rough assessment instruments, this study presents a methodology based on learning activities of the individuals participating, contrasting their experiences with the theory of the subject.

Keywords: Abilities. Competencies. Adult Education.
LEVANTAMENTO SOBRE A SATISFAÇÃO DOS HÓSPEDES E O MARKETING BOCA A BOCA EM RELAÇÃO AOS HOTÉIS LOCALIZADOS NO BAIRRO MOINHOS DE VENTO DA CIDADE DE PORTO ALEGRE, NO RIO GRANDE DO SUL

LEVANTAMENTO SOBRE A SATISFAÇÃO DOS HÓSPEDES E O MARKETING BOCA A BOCA EM RELAÇÃO AOS HOTÉIS LOCALIZADOS NO BAIRRO MOINHOS DE VENTO DA CIDADE DE PORTO ALEGRE, NO RIO GRANDE DO SUL

Authors: Marcelo Oliveira da Silva Guilherme Alessandro Heberle
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Abstract

Th is text presents a survey of guest satisfaction levels in hotels located in the neighborhood of Moinhos de Vento, in the city of Porto Alegre, in the south of Brazil. An attempt is made to determine the reasons that may lead a guest to choose a certain neighborhood and whether there was any word of mouth marketing after a guest’s stay. A total of 60 questionnaires were distributed among guests in April 2011; 38 were returned with answers. All respondents turned out to be business travelers; no weekend traveler agreed to answer the questions. Th at might be considered as a limitation of this research. Th e answers obtained allow us to infer that guests choose location rather than hotel classifi cation; one such indication is the fact that, if guests cannot fi nd a room at their hotel of choice, there is a tendency to simply look for another one located nearby. Th e answers given also indicate that guests do share their experiences and opinions with other consumers and recommend hotels within the studied segment.

Keywords: Hospitality. Hotels. Consumer Satisfaction. Word of Mouth Marketing.

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